November 2007
WHAT THE NEWSPAPERS ARE NOT TELLING YOU…

• 104 Larkin Place in Santa Monica, listed for $4,195,000, a home with fantastic Ocean Views, sold the first day. Escrow closed 30 days later.  (My listing.)
• 502 Palisades Dr. in Santa Monica, listed for $6,295,000; an incredible home built 2 years ago, with the best finishes, sold the day after Caravan.  At full price.
• In Pacific Palisades, a brand new construction home with Ocean Views sold for 5 Million dollars within the first week.  Regular homes in the area sell for $1,300,000 – 3 Million.
• An adorable bungalow in Sunset Park, remodeled with new everything, about 1400 sq ft, sold for $1,595,000 within days of the first open house. 

If the home or condo is beautiful, unique, special, exciting, in a premier location, in excellent condition on the Westside…guess what!? It sells in this market, and at a high price.

Let’s now flip the coin…run of the mill properties are not faring so well.  Condos in Brentwood and Santa Monica are down in price anywhere from 5% to 10%.  Single family homes with regular appliances, old carpeting etc…they will sell at a reduced price. 

While in the go-go years you could just throw the property on the market and have buyers run to it, now you have to embellish it, repair it, put love and money in it so it will really stand out from the crowd.  And they will come.

The good news… If you want to sell, I am here to work with you on all of this.  I have a team of professionals I work with all the time who are ready to go to work to make your property the best it has ever been.

Add to the mix the right sales price and my exceptional marketing and we have a winning ticket. 

For an analysis of what it would take to sell your property now for the Highest Price, please call me 310-442-1607